I learnt a new word the other day - 'Snowclones' - what is a snowclone? Well it is not the dessert that you eat out of ice.....the literal meaning is "a type of cliché and phrasal template originally defined as "a multi-use, customizable, instantly recognizable, time-worn, quoted or misquoted phrase or sentence that can be used in an entirely open array of different variants" - thanks Wikipedia!!!!!
But in my world it is "a brand to establish and exhibit NZ and the world's arts in fashion, publishing and events" - what that means is to watch this space and local markets, events and web advertising near you!!!!